MARKETPLACE · 0→1 · WE ARE ROSIE

Launching a community marketplace portal — web + mobile

Replacing repetitive forms, insecure access, and manual matchmaking with one personalized portal for talent and clients — designed mobile-first and built to scale to 20,000 members.

Role

Product owner — concept to launch

Company

We Are Rosie

Platform

Web + mobile (mobile-first)

Users

Rosie · Admin

5,000+

members in the first year

SSO

one centralized profile — no more re-keying

Web+app

parity across desktop and mobile

20K

members the architecture was built to support

// context

An on-demand community of marketing experts

We Are Rosie is a community of independent marketing experts — "Rosies" — available on demand to augment, backfill, and accelerate the in-house teams of Fortune 500 brands and agencies. The product question: how do thousands of independent experts and the companies who need them find each other, apply, and get matched without the whole thing running on manual admin work?

[ SCREENSHOT ] Hero / landing — the portal entry point where a visitor chooses Rosie or Company. Replace with a Figma export (PNG @2x).

Portal entry & role selection

// the problem

Repetitive data entry, insecure access, and manual matchmaking

Repetitive data entry. Rosies filled out a join form, then manually re-entered the same details every time they applied to an opportunity — slow and error-prone.
Insecure community access. The talent hub sat behind a public URL, so people who'd never joined could reach sensitive community resources.
No easy apply. There was no streamlined path to apply to opportunities, which discouraged candidates.
Manual job posting. Opportunities were added by hand by an admin, delaying when they reached the community.
Offline interview scheduling. Setting up interviews meant the admin coordinating times over email and phone with both sides.

// goals

What the product had to do

For Rosies

A personalized home

SSO and a centralized profile, a space to manage their data, browse and apply to open opportunities, and track application status.

For the community

Members only

Make the community hub an exclusive, authenticated experience — accessible only to people who'd actually joined.

For the business

Less manual work

Replace re-keyed data, manual posting, and offline scheduling with self-serve flows and system-driven coordination.

// process

From user flows to a tested, responsive product

I ran the product from discovery through launch: mapping user flows for each role, building wireframes for mobile and desktop, then testing a low-fidelity prototype with real users across several sessions to catch gaps before visual design. From there: UI guidelines, a high-fidelity responsive prototype, and a scoped MVP spanning the Rosie portal, a back-office admin, and a companion mobile app with full parity — all built mobile-first.

Under the hood, the portal had to sit on top of the existing operational stack: I scoped integrations for single sign-on, the applicant-tracking system, CRM, calendar, time tracking, support, and notifications, plus migration of existing profile and opportunity data from the legacy systems.

[ SCREENSHOT ] Registration / onboarding flow — social login + profile setup (bio, skills, roles, rates).

[ SCREENSHOT ] Rosie profile — skills, industry expertise, portfolio uploads, availability toggle.

Onboarding & profile (replace with Figma exports)

// the solution

One system, three experiences

Rosie portal

Profile, apply, track

Social login; a rich profile (bio, roles, skills, industry, education, hourly rates, portfolio uploads); easy-apply with share & refer-a-friend; an availability calendar; and a dashboard with application tracking, profile-completion, and time tracking.

Admin back office

Manage & match

Tools to manage member accounts and coordinate interview scheduling across calendars — replacing the email-and-phone runaround.

Mobile app

Full parity, on the go

A dedicated mobile app mirroring the web portal — same credentials, same core flows — for Rosies who live on their phones.

[ SCREENSHOT ] Opportunities list + detailed view with easy-apply.

[ SCREENSHOT ] Rosie dashboard — applications, profile completion, time tracking.

Opportunities & dashboard (replace with Figma exports)

[ SCREENSHOT — wide ] Mobile app screens, or the company-side applicant tracker. Good spot for a 2–3 frame Figma export.

Mobile & company experience

// results

A community marketplace that scaled

Reached 5,000+ members in the first year, strengthening engagement across both freelancers and clients.
Turned a manual, admin-driven process into self-serve flows for applying, posting, and scheduling.
Made the community an authenticated, members-only experience.
Architected to support 20,000 members, with web and mobile parity from launch.

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