AI-NATIVE PRODUCT MANAGER · BUILDER PM

I turn ambiguous problems into systems that ship.

An AI-native product manager who prototypes, automates, and ships — not just specs. I build the systems myself, across marketplaces, learning products, and AI-native operations.

Chattanooga, TN Open to remote 9+ yrs in product CSPO · Scrum Alliance
Shannon Lunsford
5K+
users on a marketplace launch in year one
97%+
operational efficiency gained through automation
~47%
reduction in design-team workload via platform rebuild
~65%
fewer support requests on rebuilt templates

// about

01

I build products to give people their time back — taking the mundane, repetitive work off their plates so they have more room for the things that actually bring them joy.

That belief shapes how I work: I look for the friction hiding in a workflow, then design the system, automation, or product that removes it for good.

mom to a toddler · Chattanooga, TN

A designer by training (B.A. Graphic Design) who moved into product, I bring a rare pairing of visual and UX sensibility with technical systems thinking.

I'm happiest in ambiguous, high-ownership problem spaces — partnering closely with founders and cross-functional teams to translate strategy into working systems that move conversion, engagement, and retention.

Lately that means designing AI-native operations: building environments where AI acts with precision, context, and reliability.

01

Demos before memos

I prototype the idea before I write the spec. A working thing beats a document every time.

02

Build, don't just brief

I write my own scripts, automations, and prototypes with AI and low-code — not wait in the engineering queue.

03

Outcomes over output

I frame every decision as business impact: revenue, retention, efficiency, time saved.

04

Talk to users, not just dashboards

AI makes the numbers easy. Judgment about what actually matters is the job.

// selected work

02
Operational audit · Senior Product Manager · We Are Rosie

Re-architecting how a talent marketplace tracks time

The problem

Operations ran on spreadsheets, fragmented portals, and people as the integration layer. The weekly time-tracking cycle — feeding invoicing, client reporting, and revenue — consumed hours of manual work, depended on knowledge that lived in people's heads, and required synchronous handoffs across teams just to reconcile the same data. It worked, but it didn't scale.

What I did

Ran a four-stream discovery audit across operations, client experience, finance, and cross-team handoffs, then designed a unified data architecture — one source of truth feeding role-specific views. Built a build-vs-buy evaluation scoring 87 requirements across 12 candidate tools, and shaped a phased rollout with change-management pillars and executive decision gates. Took it to leadership and secured approval to proceed.

4 teams audited end-to-end 87 requirements · 12 tools Buy vs. build analysis Exec sign-off secured hrs → min projected cycle
View full case study →

// experience

03

Senior Product Manager · We Are Rosie

Feb 2022 — Present
  • Lead development of internal, community, and client-facing products from ideation through launch — owning the full lifecycle from concept to MVP to V2.
  • Launched a community marketplace (web + mobile) that reached 5,000+ users in its first year.
  • Implemented new systems and automations that eliminated manual workflows and lifted operational efficiency 97%+.
  • Built and own a dynamic product roadmap focused on growth, retention, and customer satisfaction, partnering across design, data, and engineering.
  • Product lead for an expert-led, cohort-based AI course — set to become the company's first non-sales revenue-generating product.

Co-Founder, AI Systems Design · Reframe Studioconcurrent

Present
  • Co-founded Reframe Studio, an AI-native operations consultancy helping companies restructure for the AI era — leading AI integration and systems architecture.
  • Design operational environments where AI can act with precision, context, and reliability.
  • Translate complex operational challenges into structured, AI-executable systems and automations.

Brand & Product Consultant · EsselleCreative

Aug 2020 — Feb 2022
  • Founded and led a consultancy helping coaches and creators launch expert-led courses and programs — partnering with 6+ clients, 100% successfully launched.
  • Structured and packaged expertise into clear, learner-friendly experiences; consulted on positioning and launch strategy aligned to conversion goals.
  • Balanced creative direction with product thinking — clarity, usability, and learner engagement.

Product Owner · The Appraisal Lane

Sept 2019 — Aug 2020
  • Owned product execution and delivery across initiatives, shipping bi-weekly releases for the company's core product with engineering, QA, and stakeholders.
  • Defined and maintained the roadmap, translating strategy into user stories, acceptance criteria, and release documentation.
  • Led competitive analysis and user-feedback initiatives; designed and ran A/B tests to guide data-informed decisions.

Product Owner & Design Team Lead · Buildout

Feb 2015 — Sept 2019
  • Initiated, launched, and maintained new products (incl. "Power Pages") that drove design-team efficiencies and platform-wide updates for clients.
  • Served as primary stakeholder liaison through discovery, launch, and iteration; built tracking systems to report usage and satisfaction KPIs.
  • Hired, trained, and led a team of 10+ designers — running QA practices, prioritization systems, and weekly development 1:1s.

// capabilities

04

Product

Product Strategy & Roadmapping 0→1 Product Development Experimentation & MVP Conversion & Activation User Research & Discovery Marketplace Platforms Cohort-Based Learning Products

Leadership

Cross-Functional Leadership Stakeholder Management Team Building & Mentorship Agile / Scrum Change Management

Technical & AI

AI-Driven Product Development AI Integration & Automation Low-Code Tooling UI/UX & Design Systems Prompt Engineering A/B Testing
// build & AI toolkit
AI & LLMs
ClaudeChatGPT
Prototype & build
Lovablev0SoftrGoogle Apps Script
Automate & integrate
n8nZapierMake
Data & ops
PostHogNotionClickUpGranolaWispr Flow

// credentials

05
Certification

Certified Scrum Product Owner (CSPO)

Scrum Alliance

Member ID 1007689

Education

B.A. Graphic Design

Flagler College

2011

// thinking

06
Most AI failures are systems failures in disguise. AI means almost anyone can build now — the hard part was never building. It's building the right thing, and knowing when AI even belongs in the product.

I'm writing more about what's changing in product and tech as AI reshapes how teams build — the shift from managing roadmaps to building and governing systems.

Follow along, or reach out if it resonates.

Follow on LinkedIn →
// let's talk

Looking for a product leader
who ships systems?

I'm exploring Senior PM, Lead/Principal, and Director of Product roles — and always happy to talk through a hard problem.

open to remote · based in Chattanooga, TN